RAGA
Brand Ambassador Deck
2025 — 2026
The Voice of the Jamaican Diaspora
Dr. Ragashanti
When you want to reach the Jamaican diaspora,
you need more than advertising —
you need a trusted voice.
Ph.D.
Anthropology
University of Connecticut
J.D.
Fordham University
School of Law
20+
Countries reached
through broadcasts
Decades
Radio & TV broadcast
legacy in Jamaica
Confidential · For Advertiser Use
tamfambigyaad.com
The Challenge
Why Ordinary Advertising
Fails the Diaspora
The Jamaican diaspora is one of the most culturally cohesive, high-spending consumer groups in the world — and one of the hardest to reach authentically. The conventional advertising playbook simply doesn't work here.
❌ The Problem With Generic Advertising
🚫
You can't segment by culture
No ad network accurately targets "Jamaican diaspora." You reach the wrong people at enormous cost with zero cultural resonance.
📢
They scroll past outsiders
This community has a finely tuned filter for inauthenticity. A brand voice that doesn't speak their language — culturally, literally — is invisible.
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Wasted impressions, poor ROI
General-market campaigns burn budget reaching audiences who have no connection to Jamaica, its culture, or its community needs.
🤝
Trust cannot be bought — it must be inherited
The Jamaican diaspora makes decisions based on community trust. An unknown brand voice, no matter how well-produced, starts at zero credibility.
✦ The Dr. Ragashanti Difference
🎯
A direct line to the community
Dr. Ragashanti speaks to the diaspora every night, live and direct — on TikTok, Facebook, and YouTube. Your message rides his reach.
🇯🇲
Cultural fluency that cannot be faked
Born in Jamaica. Ph.D. anthropologist. Fordham-trained lawyer. Broadcaster for decades. He doesn't perform authenticity — he embodies it at every level: intellectually, legally, and culturally.
📈
Trust already earned — for decades
His audience has followed him from radio to television to digital. When Dr. Ragashanti recommends something, the community takes notice.
🌍
Reach across 20+ countries, one voice
US, UK, Canada, Jamaica, Europe, Africa — his broadcasts cross borders seamlessly. Your brand travels with him.
"He doesn't just understand this community.
He is this community."
On Dr. Ragashanti's relationship with the Jamaican diaspora
The Man Behind the Voice
Anthropologist. Lawyer. Icon.
Cultural Authority.

Few people on the planet have earned the kind of deep, genuine credibility that K. Ragashanti Stewart, J.D., Ph.D. holds within Jamaican communities worldwide. He is not an outsider looking in. He is a Jamaican-born anthropologist, lawyer, cultural icon, and beloved media personality who has spent decades at the very heart of Jamaican life — on the airwaves, on the stage, and in the living rooms of the diaspora.

His influence is grounded in something money can't manufacture: authenticity. Holding a Ph.D. in Anthropology from the University of Connecticut, a J.D. from Fordham University School of Law, and graduated with honors in psychology and Africana Studies from Vassar College, Dr. Ragashanti is both a credentialed academic and an accomplished lawyer — bringing a rare combination of intellectual authority, legal acuity, and cultural mastery to everything he does. He doesn't study this community from a distance. He lives it, breathes it, and broadcasts it — every single day.

Now based in New York City, Dr. Ragashanti brings that same broadcast authority to the digital world — hosting a nightly live talk show simultaneously on TikTok, Facebook, and YouTube, and running TamFamBigYaad.com, his thriving Jamaican-Caribbean online diaspora community. His is not a brand new digital voice. It is a decades-proven broadcast legacy that has simply expanded its stage.

For brands, what this means is singular: when Dr. Ragashanti endorses your product, it carries the weight of a personal recommendation from the person the community trusts most. That is not advertising. That is influence.

⚖
Legal Credential
J.D. — Fordham University School of Law
Dr. Ragashanti is not only a scholar and broadcaster — he is an accomplished lawyer. This adds a dimension of legal authority and analytical rigour to his voice that sets him apart from any other media personality in the diaspora space. For brands in legal services, financial products, immigration, or any regulated industry, this credential makes his endorsement uniquely powerful and credible.
Education
Ph.D. in Anthropology
University of Connecticut
Legal Education
J.D. — Juris Doctor
Fordham University School of Law
Education
M.A. in Counseling Psychology
University of Connecticut
Education
B.A. in Psychology and Africana Studies (Honors)
Vassar College
Community Platform
TamFamBigYaad.com
Jamaican diaspora online home
Founder
Tambourine Radio
International Caribbean digital radio
Radio Legacy
Hot 102 FM · Newstalk 93 FM
Nationwide 90 FM
Major Jamaican broadcast stations
Television
Man Talk
Host · Jamaica Television
Broadcast Legacy
Decades of Earned
Audience Trust
Dr. Ragashanti's credibility is not a recent phenomenon. It was built across decades, institutions, and platforms — from the most-listened-to radio stations in Jamaica to a global digital network that crosses continents.
📺
Television
Man Talk
Host of the influential television program reaching Jamaican audiences nationwide — establishing his face and voice as a household presence.
📻
Radio · Jamaica
Hot 102 FM
One of Jamaica's most popular and widely heard radio stations — delivering mass-market cultural reach to audiences across the island.
🎙️
Radio · Jamaica
Newstalk 93 FM
A leading talk radio platform where Dr. Ragashanti honed his reputation for intelligent, engaging, culturally resonant conversation.
🌐
Radio · Jamaica
Nationwide 90 FM
Jamaica's preeminent news and current affairs radio station — cementing Dr. Ragashanti's standing as a credible, trusted public voice.
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Digital Radio · Global
Tambourine Radio
Founded by Dr. Ragashanti to extend his reach globally — building a fiercely loyal international Caribbean audience spanning the UK, Canada, the US, and beyond.
📱
Social Media · Nightly
TikTok + Facebook + YouTube
His live evening show reaches diaspora audiences across three platforms simultaneously every night — all archived permanently on YouTube.
20+
Countries
reached
3
Live platforms
every evening
Decades
On Jamaican
radio & television
∞
YouTube archive —
mentions never expire
"Brands that partner with Dr. Ragashanti gain instant access to one of the most engaged, culturally connected audiences in the Caribbean diaspora — delivered through a voice they already trust, love, and follow across borders."
From Dr. Ragashanti's Brand Ambassador Value Proposition
Why Endorsements Work
The Anatomy of
Real Influence
An endorsement from Dr. Ragashanti is categorically different from a standard advertisement. Here is why it converts — and why it builds lasting brand equity within the diaspora.
Authenticity
He Is the Community He Speaks To
Dr. Ragashanti is not a paid spokesperson performing for a fee. He is a Jamaican-born anthropologist and cultural icon who has lived, studied, and broadcast from within this community for decades. When he speaks about a product, his audience doesn't hear a pitch — they hear a recommendation from one of their own.
Earned Trust
Decades of Relationship Cannot Be Replicated
His audience has followed him from radio to television to digital — across borders and across decades. That relationship is not transferable. No amount of ad spend can manufacture the trust he has built. But brands that partner with him inherit it instantly.
Live Delivery
Real-Time, In-Voice, On Every Platform
When Dr. Ragashanti endorses your brand during a live show, it lands on TikTok, Facebook, and YouTube simultaneously — in his natural voice, his natural tone, his natural humor. This is not a produced ad read. It is a genuine, live, culturally native endorsement that the audience receives as a trusted recommendation, not paid promotion.
Evergreen Impact
Every Mention Lives Permanently on YouTube
Every completed show is archived on YouTube. A single endorsement during a live broadcast compounds in value indefinitely — continuing to generate views, reach, and awareness long after the original air date. This constitutes perpetual compounding return.
Credentials
A Lawyer and Anthropologist Who Speaks the Language
Dr. Ragashanti holds a J.D. from Fordham University School of Law and a Ph.D. in Anthropology from the University of Connecticut. He is both a lawyer and a scholar with deep specialization in Caribbean culture. He understands this audience at a legal, academic, and deeply personal level — their values, their humor, their buying behaviors, their rights, and their pride. He frames your brand in a way that genuinely resonates, not just reaches.
Cross-Border Reach
One Voice, 20+ Countries, One Message
Dr. Ragashanti's followers, Tamfammers, spread across the Jamaican diaspora through the US, UK, Canada, Jamaica, and beyond. A single partnership campaign reaches this dispersed community through a single, consistent, trusted voice — no regional adaptation required.
Platform Presence
Where Your Brand
Gets Heard
Every endorsement by Dr. Ragashanti is multi-platform by default. Your brand doesn't just reach one audience — it reaches all of them, simultaneously, in his voice.
Primary Platform
🎵
TikTok
Live Flagship Broadcast
The primary home of Dr. Ragashanti's nightly show. He goes live here first — reaching the TikTok diaspora audience in real-time with his signature blend of cultural commentary, community news, and genuine connection. Sponsor mentions land here first.
Nightly Live
Simulcast
📘
Facebook
Simultaneous Live Broadcast
The show streams on Facebook Live concurrently — capturing the established diaspora Facebook audience, particularly the 30 to 70 demographic with the highest purchasing power and deepest cultural loyalty.
Facebook Followers
470,000+
on the 'Ragashanti' Facebook page
Simulcast Live
Live + Archive
▶
YouTube
Live Stream + Permanent Archive
Streams live and archives permanently. Every endorsement mention is preserved indefinitely — searchable, shareable, and continuously generating views months and years after the original broadcast. Your investment never stops working.
Permanent Archive
Social Amplification
📷
Instagram · @ragashanti
Show Clips, Reels & Stories
Dr. Ragashanti's Instagram presence at @ragashanti extends every broadcast into highlight Reels, Stories, and show clips — reaching a visually-engaged diaspora audience that scrolls daily. Ideal for visual product features, launches, and lifestyle brand integrations.
Instagram Followers
160,000+
on @ragashanti · visual amplification of every show
Daily Visual Reach
Jamaican-Caribbean Community Platform
📻
TamFamBigYaad.com
Website, Community & Radio Roots
TamFamBigYaad.com — the Jamaican diaspora's online home — extends brand reach beyond the live show. Combined with the global legacy of Tambourine Radio, Dr. Ragashanti's digital footprint spans every diaspora touchpoint.
Diaspora Online Home
How to Partner
Brand Ambassador
Partnership Options
From a single live mention to deep, ongoing brand integration — every partnership is delivered personally by Dr. Ragashanti, in his authentic voice, to his loyal audience.
Entry Partnership
Brand Mention
Live brand ambassador mentions on TikTok, Facebook & YouTube
✦ 2–4× live on-air brand mentions/month
✦ Delivered personally by Dr. Ragashanti during the show
✦ Reaches TikTok + Facebook + YouTube simultaneously
✦ All mentions archived permanently on YouTube
✦ Brand listed on TamFamBigYaad.com
✦ Performance reports
Enquire Now
Core Partnership
Full Brand Ambassadorship
Live mentions + dedicated product reads + website presence
★ 8× live on-air mentions/month
★ 2 dedicated 60–90 sec product reads/month in Dr. Ragashanti's own voice
★ Opening show sponsor credit 2×/month ("Tonight's show brought to you by…")
✦ All platforms — TikTok, Facebook, YouTube
✦ Homepage banner on TamFamBigYaad.com
✦ YouTube archive — permanent
✦ Bi-weekly analytics report
Become a Partner
Premier Partnership
Brand Integration
Unlimited mentions, full brand immersion & category exclusivity
★ Unlimited live on-air mentions — every show, all month
★ 4 dedicated product reads/month
★ 2 live or pre-recorded interview broadcasts with Dr. Ragashanti (simulcast on TikTok, Facebook, YouTube + archived permanently)
★ Opening credit — every show
★ Dedicated branded show segment (e.g., "The [Brand] Community Spotlight")
✦ Full TamFamBigYaad.com site dominance
✦ Exclusive category lock-out
✦ Weekly analytics + quarterly strategy call
Contact Dr. Ragashanti
All partnerships are fully customizable. Seasonal campaigns, product launch integrations, event-specific sponsorships, and multi-market arrangements are available. Every proposal is prepared personally and at no cost to you.
Ideal Partners
Brands Built for
This Audience
Every category below shares a natural alignment with the Jamaican diaspora's daily life, spending behavior, and cultural identity — and each can be endorsed live and authentically by Dr. Ragashanti.
💸
Money Transfer Services
Remitly, Wise, Western Union — diaspora remittances to Jamaica exceed $3B/year. This is the single highest-intent category.
✈️
Caribbean Airlines & Travel
Caribbean Airlines, JetBlue, American. Diaspora members travel to Jamaica frequently — high-intent travel buyers.
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Jamaican Real Estate
Developers and realtors targeting diaspora buyers who want to own property back home — a high-ticket, emotionally resonant category.
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Barrel & Shipping Services
A quintessential diaspora need. Companies shipping goods, barrels, and packages to Jamaica have a captive and enthusiastic audience here.
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Jamaican Food & Beverages
Grace Foods, Red Stripe, Wray & Nephew, Walkerswood. Cultural comfort products with deep community loyalty.
⚖️
Immigration Lawyers
US, UK, and Canadian immigration lawyers. One of the most in-demand professional services across the diaspora — and a category Dr. Ragashanti speaks to with genuine legal authority.
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Financial & Insurance Services
Life insurance, health coverage, diaspora-oriented investment products and savings vehicles.
🎵
Music, Events & Entertainment
Reggae and Dancehall events, concert promoters, Caribbean streaming platforms and cultural festivals.
💊
Health & Wellness
Healthcare providers, pharmacies, wellness brands, and health insurance companies serving Caribbean communities in the US and UK.
🏛️
Legal Services & Law Firms
As a Fordham-trained lawyer himself, Dr. Ragashanti's endorsement of legal service providers carries unmatched credibility — he speaks this community's language and understands their legal needs from the inside.
The Brand Ambassador Partner You've Been Looking For
"For businesses ready to connect with Jamaican diaspora consumers in a way that feels real, resonant,
and unforgettable —"
Dr. Ragashanti is not just an advertising channel. He is a trusted voice of an entire community — a community that spans continents, controls billions in purchasing power, and responds to authenticity above everything else. When your brand earns his endorsement, it earns theirs.
Begin a Partnership Conversation
Get In Touch
Start the Conversation.
We Respond in 48 Hours.
Contact Details
Endorser
K. Ragashanti Stewart, J.D., Ph.D.
Based In
New York City, NY — USA
Partnership Enquiries
raga@ragashanti.com
Direct Phone
+1 (929) 696-2959
Community Platform
www.tamfambigyaad.com
Live Show Platforms
TikTok · Facebook · YouTube
Diaspora Markets Reached
USA · UK · Canada · Jamaica
Europe · Africa · Global
Include in Your Enquiry
· Your brand / company name
· The product or service to be endorsed
· Your target audience within the diaspora
· Preferred partnership tier or format
· Campaign timeline and start date
· Monthly budget range
Every Partnership Proposal is Custom-Built.
No two brands are the same. No two endorsements should be either. When you reach out, Dr. Ragashanti's team will prepare a bespoke partnership proposal — tailored to your brand, your audience, and your campaign goals — at absolutely no cost.

Whether you are a small Jamaican-owned business ready to reach your community, or a global brand seeking to break into the diaspora market, we will find the right fit and the right voice to get you there.

The Jamaican diaspora is waiting. Dr. Ragashanti is ready to introduce you.
Request a Partnership Proposal → raga@ragashanti.com
All partnership enquiries receive a personalised proposal within 48 hours. All formats, platforms, and pricing are fully negotiable. Exclusive category partnerships available.
Dr. Ragashanti · K. Ragashanti Stewart, J.D., Ph.D.
© 2026 TamFamBigYaad · Brand Ambassador Deck · Confidential