Beyond Brand Jamaica

Jamaica is one of the most visited, most commodified, and most misunderstood markets in the world. Every year, brands, investors, and operators engage the Caribbean — and Jamaica in particular — with strategies built on surface-level assumptions rather than substantive cultural knowledge. The result is missed opportunities, brand missteps, community friction, and significant commercial underperformance. This talk offers a rigorous, research-grounded cultural intelligence briefing for anyone whose business interests intersect with Jamaica and the wider Caribbean. Dr. Ragashanti draws on deep sociological expertise and lived cultural authority to help organizations move beyond the postcard — and engage the market with the sophistication it demands.